{"id":171097,"date":"2022-04-27T16:41:09","date_gmt":"2022-04-27T20:41:09","guid":{"rendered":"https:\/\/www.jewishexponent.com\/?p=171097"},"modified":"2022-04-29T16:05:03","modified_gmt":"2022-04-29T20:05:03","slug":"bowling-fairy-godmother-bestselling-author-elaine-brumberg-dies-at-81","status":"publish","type":"post","link":"https:\/\/www.jewishexponent.com\/bowling-fairy-godmother-bestselling-author-elaine-brumberg-dies-at-81\/","title":{"rendered":"Bowling \u2018Fairy Godmother,\u2019 Bestselling Author Elaine Brumberg Dies at 81"},"content":{"rendered":"
\"Elaine
Elaine Brumberg as the \u201cFairy Godmother of Bowling” | Courtesy of Lee Shelly<\/figcaption><\/figure>\n

Elaine Brumberg, the bestselling author of three beauty and cosmetics books and the owner of Thunderbird Lanes in Warminster, died on April 17. She was 81.<\/span><\/p>\n

Described as living life like a \u201crace car driver\u201d by daughter Amy Seiden, Brumberg lived life her way, not letting age define her.<\/span><\/p>\n

For her 70th birthday celebration, Brumberg decided she wanted to go skydiving. Her partner of a decade, David Singer, coordinated the trip.\u00a0<\/span><\/span><\/p>\n

Brumberg had no reservations about the experience, but she did have one request: She\u2019d agree to take the dive along with a tandem master, \u201cas long as he\u2019s a hunk.\u201d<\/span><\/p>\n

\u201cI got a former Navy SEAL to take her out,\u201d Singer said.<\/span><\/p>\n

Aptly, Brumberg was the author of \u201cAgeless: What Every Woman Needs to Know to Look and Feel Great,\u201d \u201cTake Care of Your Skin\u201d and her 1986 bestselling debut, \u201cSave Your Money, Save Your Face: What Every Cosmetics Buyer Needs to Know,\u201d which earned her an hourlong guest spot on \u201cThe Phil Donahue Show\u201d and The Washington Post dub of \u201cthe Ralph Nader of the cosmetics industry.\u201d<\/span><\/p>\n

Brumberg\u2019s books worked to empower women, particularly those going through menopause, by providing beauty insights and expertise.<\/span><\/p>\n

She was inspired to share cosmetic secrets after being fired from her makeup artist position at Borghese, where she told a customer that one of their products caused allergic reactions.<\/span><\/p>\n

\"Three
Elaine Brumberg (center) with daughter Amy Seiden and Seiden\u2019s daughter | Courtesy of Amy Seiden<\/figcaption><\/figure>\n

After her time as a beauty writer for several publications and years after the death of her husband Norman, who owned five area bowling alleys, in 2011, Brumberg decided to buy one of his alleys, Thunderbird Lanes, at age 78.<\/span><\/p>\n

She earned the nickname \u201cFairy Godmother of Bowling\u201d when she decided to take Thunderbird Lanes to hospital patients and sick children, packing up portable bins and bowling balls and dressing herself in a bright pink dress and plastic crown. Brumberg also served veterans and people with disabilities and hosted fundraisers at the alley.<\/span><\/p>\n

Brumberg was determined to be successful in the face of the antisemitism she experienced as a child.\u00a0<\/span><\/span><\/p>\n

Born in Pittsburgh in 1940 and raised in western Pennsylvania, Brumberg was the only Jew in a class of 350 students.\u00a0<\/span><\/span><\/p>\n

\u201cI had very few friends because their parents would not let them associate with a Jewish girl,\u201d Brumberg said in a 2020 Jewish Exponent article.\u00a0<\/span><\/span><\/p>\n

The adversity only made her more set on success: \u201cI was determined to be successful; I didn\u2019t want to be just anyone.\u201d<\/span><\/p>\n

After moving to the Philadelphia area, Brumberg became a longtime member of Keneseth Israel in Elkins Park and also was a member of Congregation M\u2019kor Shalom in Cherry Hill, New Jersey.<\/span><\/p>\n

\u201cBeing Jewish was something she was very proud of,\u201d son Bruce Brumberg said. \u201cShe always hosted a great break fast at her house on Yom Kippur.\u201d<\/span><\/p>\n

\"Elaine
Elaine Brumberg (center) at a Thunderbird Lanes event | Courtesy of Thunderbird Lanes<\/figcaption><\/figure>\n

Brumberg was a proud grandmother who loved spending time with her grandchildren down the shore.<\/span><\/p>\n

She also met Singer down the shore in Margate, New Jersey, 13 years ago at the Fourth of July fireworks. The couple moved in together five years ago.<\/span><\/p>\n

In 2020, Brumberg and Singer both contracted COVID-19. While Brumberg had a milder case, Singer became severely ill and was on a ventilator for two weeks.\u00a0<\/span><\/span><\/p>\n

\u201cEven though I was in a coma, I could hear voices,\u201d Singer said. \u201cAnd I could hear Elaine\u2019s voice every night: She\u2019d call, they\u2019d put the phone to my ear and she would tell me she loved me.\u201d<\/span><\/p>\n

Brumberg is survived by her children, Seiden, Bruce and Harriet Brumberg and Scott Dimetrosky; their spouses; Singer\u2019s daughter Rachel Hahn; nine grandchildren and one great-grandchild.<\/span><\/p>\n

srogelberg@midatlanticmedia.com<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Elaine Brumberg, the bestselling author of three beauty and cosmetics books and the owner of Thunderbird Lanes in Warminster, died on April 17. She was 81. Described as living life like a \u201crace car driver\u201d by daughter Amy Seiden, Brumberg lived life her way, not letting age define her. For her 70th birthday celebration, Brumberg […]<\/p>\n","protected":false},"author":13397,"featured_media":171098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,8,43],"tags":[13994,13995],"section":[],"coauthors":[13222],"yoast_head":"\nBowling \u2018Fairy Godmother,\u2019 Bestselling Author Elaine Brumberg Dies at 81 - Jewish Exponent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.jewishexponent.com\/bowling-fairy-godmother-bestselling-author-elaine-brumberg-dies-at-81\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bowling \u2018Fairy Godmother,\u2019 Bestselling Author Elaine Brumberg Dies at 81 - Jewish Exponent\" \/>\n<meta property=\"og:description\" content=\"Elaine Brumberg, the bestselling author of three beauty and cosmetics books and the owner of Thunderbird Lanes in Warminster, died on April 17. 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