{"id":166276,"date":"2022-01-06T10:00:55","date_gmt":"2022-01-06T15:00:55","guid":{"rendered":"https:\/\/www.jewishexponent.com\/?p=166276"},"modified":"2022-01-13T10:38:54","modified_gmt":"2022-01-13T15:38:54","slug":"nonprofits-revamp-fundraising-strategies","status":"publish","type":"post","link":"https:\/\/www.jewishexponent.com\/nonprofits-revamp-fundraising-strategies\/","title":{"rendered":"Nonprofits Revamp Fundraising Strategies"},"content":{"rendered":"<figure id=\"attachment_166277\" aria-describedby=\"caption-attachment-166277\" style=\"width: 711px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-166277\" src=\"https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-300x218.jpeg\" alt=\"Standing in front of a purple ribbon stretching across the frame are several kids ready to the Philly Friendship Walk. They are wearing various hates, sweatshirts and masks.\" width=\"711\" height=\"517\" srcset=\"https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-300x218.jpeg 300w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-1024x744.jpeg 1024w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-768x558.jpeg 768w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-1536x1116.jpeg 1536w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-696x506.jpeg 696w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-1068x776.jpeg 1068w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-578x420.jpeg 578w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-324x235.jpeg 324w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-640x465.jpeg 640w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1-600x436.jpeg 600w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/Photo-by-Jay-Gorodetzer-1.jpeg 800w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption id=\"caption-attachment-166277\" class=\"wp-caption-text\">The Philly Friendship Circle was able to exceed its fundraising goal for its 2021 Philly Friendship Walk. \b| Photo by Jay Gorodetzer<\/figcaption><\/figure>\n<p class=\"p1\">In March 2020 at the dawn of the pandemic, Philly Friendship Circle canceled its annual gala \u2014 its largest fundraising event \u2014 just two weeks before it was scheduled.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">\u201cEverybody was just so shocked that people didn\u2019t even know what to do,\u201d organization co-founder Chani Baram said. \u201cNobody was thinking about where they\u2019re giving; everyone was just so worried about their health and their family\u2019s health and how we\u2019re going to survive.\u201d<\/p>\n<p class=\"p2\">But after a second pandemic year, Philly Friendship Circle and other Jewish area nonprofits have adapted to ever-changing circumstances to overall meet fundraising goals, designing creative solutions to pandemic-era restrictions in the process.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">In 2021, the friendship circle held a virtual gala with a Zoom \u201cafter-party,\u201d which Baram deemed \u201creally successful.\u201d It opened doors to new ways to think about engaging donors.<\/p>\n<p class=\"p2\">\u201cA big part of how organizations view fundraising is in-person events and in-person interactions with donors,\u201d Baram said. \u201cThat\u2019s something that people \u2014 that we all \u2014 have to get more creative about: finding ways to connect with people that aren\u2019t necessarily seeing them in-person.\u201d<\/p>\n<p class=\"p2\"><span class=\"s1\">Other nonprofits had similar experiences getting creative with engaging donors. Jewish Family and Children\u2019s Service used Zoom events to its advantage, booking big names it wouldn\u2019t otherwise be able to for in-person events, Senior Vice President of Community Engagement Pia Eisenberg said.<\/span><\/p>\n<p class=\"p2\">Our Closet, JFCS\u2019 free clothing program, held a virtual Fashion for All event in November 2020 with Neiman Marcus, hosting Aerin Lauder, the luxury lifestyle brand designer and granddaughter of Estee Lauder. Three hundred guests attended the event, raising more than $170,000.<\/p>\n<p class=\"p2\">To raise dollars for food relief, JFCS hosted celebrity chefs, such as Michael Solomonov and Frankie Oliveri, owner of Pat\u2019s King of Steaks in South Philadelphia.<\/p>\n<p class=\"p2\">\u201cIf we were in person, we wouldn\u2019t have been able to get these speakers,\u201d Eisenberg said.<\/p>\n<p class=\"p2\">The Anti-Defamation League Philadelphia began better accommodating donors for its events, keeping them to less than an hour and holding large fundraising events, such as its annual the Good Fight gala, in the mornings, when more people were available.<\/p>\n<p class=\"p2\">ADL Philadelphia sent out gift baskets to donors attending the gala in advance, so they were able to enjoy the contents during the event, according to Lisa Welsch, ADL Philadelphia\u2019s director of development.<\/p>\n<p class=\"p2\">\u201cAt any nonprofit event, people come and expect wonderful food, wonderful entertainment, wonderful drinks and programming,\u201d Welsch said. \u201cAnd this was a way for us to send a nice box and say thank you.\u201d<\/p>\n<p class=\"p2\">As nonprofits have adapted to pandemic conditions, however, the more they\u2019ve realized some of these changes are for the better in a post-pandemic world. Building deeper, more personal relationships with donors is one thing these organizations intend to keep in the long term.<\/p>\n<p class=\"p2\">\u201cI like to think of JFCS as \u2018boutique giving,\u2019\u201d Eisenberg said. \u201cYou can come into our organization and pick something off the shelf that speaks directly to you, as if you were going to a boutique and picking out the sweater that\u2019s your best fit.\u201d<\/p>\n<p class=\"p2\">Eisenberg found that during the pandemic, there have been many restricted donations, specifically for COVID relief.<\/p>\n<p class=\"p2\">Because the donors take a personal approach to giving, nonprofits wanted to take a more personal approach to engaging donors. Over the past two years, JFCS has sent out emails and written updates to their donors, as well as made phone calls and one-on-one Zoom calls.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">In 2021, JFCS had a matching challenge: the board membership doubled its gifts, and members of the community responded.<\/p>\n<p class=\"p2\">\u201cThat is an important message \u2014 that the key stakeholders of your organization are setting the tone and setting an example, walking the walk,\u201d Eisenberg said.<\/p>\n<p class=\"p2\">For Philly Friendship Circle and ADL Philadelphia, grassroots organizing efforts were prioritized for the future. Both nonprofits held respective fundraising walks outdoors during the pandemic, attracting community members to the causes.<\/p>\n<figure id=\"attachment_166278\" aria-describedby=\"caption-attachment-166278\" style=\"width: 265px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-166278\" src=\"https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/scrubbed-data-1-225x300.jpg\" alt=\"Standing in front of a house's front door, is a small, white child wearing a &quot;Walk Against Hate&quot; white t-shirt, smiling to the camera.\" width=\"265\" height=\"353\" srcset=\"https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/scrubbed-data-1-225x300.jpg 225w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/scrubbed-data-1-315x420.jpg 315w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/scrubbed-data-1-360x480.jpg 360w, https:\/\/www.jewishexponent.com\/wp-content\/uploads\/2022\/01\/scrubbed-data-1.jpg 480w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><figcaption id=\"caption-attachment-166278\" class=\"wp-caption-text\">For its 2021 Walk Against Hate, the Anti-Defamation League Philadelphia emphasized the importance of grassroots organizing and fundraising. | Courtesy of Lisa Welsch<\/figcaption><\/figure>\n<p class=\"p2\"><span class=\"s2\">\u201cSo many people have been introduced to Friendship Circle because their friends or family brought them to the walk,\u201d Baram said about the 2021 Philly Friendship Walk. \u201cSo it\u2019s more than just fundraising. We see our big fundraising events as community programs and a way to engage the community.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">While the friendship circle met its 2021 fundraising goal with the help of a few big donors and government support, Baram asserts that those who donate $18 a month are just as important.<\/p>\n<p class=\"p2\">Navigating pandemic-era restrictions has not only helped organizations adapt to future models of giving, but has given them a chance to reaffirm their values.<\/p>\n<p class=\"p2\">\u201cEspecially as an inclusive organization that serves a diverse population, we pride ourselves on making sure that we are there to accommodate everybody,\u201d Baram said. \u201cWe want to make sure that everybody can participate.\u201d<\/p>\n<p class=\"p3\"><span class=\"s1\">srogelberg@jewishexponent.com; 215-832-0741<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March 2020 at the dawn of the pandemic, Philly Friendship Circle canceled its annual gala \u2014 its largest fundraising event \u2014 just two weeks before it was scheduled.\u00a0 \u201cEverybody was just so shocked that people didn\u2019t even know what to do,\u201d organization co-founder Chani Baram said. \u201cNobody was thinking about where they\u2019re giving; everyone [&hellip;]<\/p>\n","protected":false},"author":13397,"featured_media":166277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[10163,10288,10526,12941],"section":[],"coauthors":[13222],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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