Advertising Always a Blast from the Past


Reading the ads from old issues of the Exponent can be as entertaining as the articles.

Case in point: Page 46 of this issue, which featured a one-column ad from the Latin Casino — that Cherry Hill, N.J., nightclub that hosted some of the top names of the day.

Liberace, Paul Anka, Louis Prima, Nat King Cole, Brenda Lee and Philadelphia-raised Joey Bishop (born Joseph Abraham Gottlieb) were among the headliners scheduled for the next few weeks.

The Latin Casino actually got its start in Philadelphia in 1948, but moved to Cherry Hill in 1960.

“Capable of seating some 2,000 for dinner and a show featuring top headliners, the Latin Casino was, perhaps after New York’s Copacabana, one of the classiest venues on the East Coast,” the Courier-Post wrote in 2015.

Alas, the emergence of casinos in Atlantic City helped kill the Latin Casino, which closed in 1978.


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