This Sunday’s Call is Super Clear

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Make a difference this Super Sunday by putting your money toward important intiatives at home and abroad funded by the Jewish Federation of Greater Philadelphia. 

If last Sunday’s Super Bowl call sparked bewilderment and questions, the call coming forth this Sunday should be crystal clear. 
 
Unlike the widely derided play that ended in an interception — handing a sweet victory to the New England Patriots and a bitter defeat to the Seattle Seahawks, one for the history books — the calls made on Feb. 8 could help make history in a different and fundamentally more critical way.
 
A week after the Super Bowl comes Super Sunday, the annual day of communal fundraising for the Jewish Federation of Greater Philadelphia. 
 
Hundreds of volunteers are gearing up to converge at Barrack Hebrew Academy in Bryn Mawr for a daylong phonathon. Individuals of all ages and from across our community — students, seniors, singles and families — will place calls to Jews across the region asking us once again to give generously. 
 
And to what are we giving? The needs are many, the demands great for Jewish causes at home and abroad. From food support to seniors to camp scholarships for children, Federation funds a wide array of programs that aid disadvantaged Jews, inspire Jewish learning and engage our community in meaningful ways.
 
Federation also helps fund programs of the Jewish Agency for Israel and the American Jewish Joint Distribution Committee, organizations that operate in current crisis areas like France and Ukraine, facilitating emigration and psychological support. The groups also provide social services to new Israeli immigrants and disadvantaged populations in the Jewish state. 
 
This Super Sunday marks the first under a new leadership team at Federation. President Bernard Newman and CEO Naomi Adler are beginning a new campaign season with high hopes for turning the tide on what has been a difficult time in recent years for Jewish communal fundraising both locally and nationally. 
 
Super Sunday is an opportunity, as Adler put it, to rally everyone together — callers and callees — “to raise critically important funds needed to help sustain the survival of the Jewish population.” It represents the single largest day of fundraising for the community — this year’s goal is to raise more than $1 million. 
 
“It’s a wonderful day of solidarity and community, and it’s exactly the kind of message we need to show the world — our Jewish community is stronger together,” Adler said. 
 
So when you get the call this weekend, don’t overanalyze it. Just step up to the challenge and help our Philadelphia Federation make it across the end zone in a big way.

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