Robert L. Baseman, 75, ‘Encyclopaedia’ Execut​ive



Robert Lynn Baseman, 75, executive vice president of sales and marketing for Encyclopaedia Britannica, died Feb. 17 at home in Sarasota, Fla. He was formerly of Philadelphia.

As a teenager, Baseman regularly drew a cartoon called "Oh, Fudge" for the Evening Bulletin in Philadelphia. He graduated from Central High School in 1950 and earned a bachelor's degree in business from Temple University in 1955.

Baseman began working for Encyclopaedia Britannica in 1961, selling books door to door. He was continually promoted within the company, eventually becoming executive vice president of sales and marketing for EBUSA, and EB International. During his time at Britannica, he was included in Who's Who in America and named as one of the Top Ten Motivators in the United States by the Direct Marketing Association.

After a 33-year career, he retired from Britannica in 1994. He continued to consult for direct-marketing companies, and in 2001 was elected to the board of directors of Learning Technologies Limited, an international company that created, produced and sold learning tools for children in Asia.

He retired in January.

Baseman served as president of the Men's Club at Temple Sinai in Florida, and was active in almost every committee. He was instrumental in the capital campaign, and the building of the new Temple Sinai. His most recent passion was the development committee and the mentoring of younger members of the community.

Baseman is survived by his wife, the former Gwen J. Roberts; sons Isadore R. Baseman, Frank M. Baseman, Jordan Baseman and Russ S. Baseman; brother Stephen Baseman; and four grandchildren.



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