From Matchmaking to Cookbooks: Another Crew of Innovators




Last fall, Tribe 12 selected 11 young professionals for its second class of "social enterpreneurs." Since then, one dropped out. Here are brief descriptions of the projects they formally presented to members of the community, business leaders and potential investors at a June "launch night" held at the Jewish Community Services building in Center City.

The fellowship is run in conjunction with PresenTense, which has expanded its original summer institute in Jerusalem to several U.S. cities.

Grant funding from the Jewish Federation of Greater Philadelphia along with matching funds from the Lindy family covers the cost of of curriculum and instructors.

Addie Lewis Klein – "My Chosen One" 
For singles ages 30 and older who are ready for a long term relationship, Klein offers a "concierge style" matchmaking service with the personal touch of a traditional Jewish matchmaker.

Amit Bob- "Bringing Israel Home" 
Frustrated by perceptions of Israel as a source of contention, Bob developed a curriculum for young adults and college students that reflects the country's rich cultural offerings. The materials draw from a range of mediums such as film, poetry and music.

Chana Rothman – "EcoTroubadour" 
Building on her career as a musician, Rothman aims to create a musical response to the eco-Jewish movement that would ideally tour the area in a biodiesel bus powered by a bicycle generator. In addition to giving concerts, she would run eco-songwriting workshops for children.

Elisa Heisman – "Shul Solutions" 
Drawing on her professional experience as program director of Congregation Beth Or, Heisman would serve as a consultant for congregational leaders seeking to get members more interested in temple life as well as engage families who feel that synagogues don't meet their needs.

Erica Fajge – "JToday" 
An active member of the Center City social scene, Fajge hopes to produce and host an web-based talk show focusing on issues relevant to Jewish 20s and 30s. Along with the show, Fajge would develop a corresponding interactive blog/online magazine with additional content.

Michael Alan Sara – "Tree of Life Yoga" 
Currently in the midst of the lengthy process of becoming a yoga teacher, Sara plans to develop his own form of mind-body meditation designed to strengthen spirituality through physical expression. His yoga classes would be tailored to suit any age group and include lessons from Kabbalah, Torah and Jewish ethics.

Naomi Bright- "Be Mitzvah'd" 
After initially proposing an "Israel hub" to connect American Jews to local Israelis, Bright drew on her background as a cantor and musician to create a one-stop shop for Bar and Bat Mitzvah students. Her services include teaching Torah reading and prayers as well as providing musical accompaniment for the big day.

Scott Swichar – "The Jewish Mentorship Network" 
Swichar's mentorship venture would pair established professionals with younger counterparts in the same field to help them build skills, network and set long-term and short-term career goals. Through group activities and one-on-one meetings, the mentors would also promote Jewish values in the workplace.

Stephanie Singer and Einav Keet – "The Bubbi Project" 
Bound by the post-Holocaust friendship of their grandparents, this duo plans to celebrate the "lineage of suvival" through food. Together, they're soliciting professional Jewish chefs from around the world to contribute recipes and stories about their grandmothers to "The Bubbi Project" cookbook.



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