Goldsteins’ Rosenberg’s Raphael-Sacks Inc. Funeral Home will open two new locations and simplify its brand with a name change, the company announced in a news release last week.
The business will hereby be known as Goldsteins’ Rosenberg’s Funeral Directors, which the company says will better “match the younger generation of family members joining the business,” according to the release. The company is also unveiling a new tagline: “New Name, Same Compassionate Family.”
The two new locations are in Ambler and Conshohocken.
“The addition of the Ambler location allows us to better serve the funeral needs of the growing Montgomery County community,” Goldsteins’ Rosenberg’s Ambler Supervisor Robert Weinstein said. “Previously, families in this area had to choose between our Philadelphia and suburban north locations. Now, they can benefit from a facility much closer to their homes and local cemeteries.”
These locations have been made available to Goldsteins’ Rosenberg’s because the company partnered with Ciavarelli Family Funeral Home and Crematory, which has locations in both towns and is allowing Goldsteins’ Rosenberg’s to use its facilities. The locations will serve as hubs for both funeral homes. Director and Owner Eileen Norman Perice is the first woman in charge of the company in its history.
“We carefully researched the new locations to meet the community’s needs and move forward as a team offering planning for future generations,” she said.
Funeral director and supervisor of Goldsteins’ Rosenberg’s Conshohocken location Brett Schwartz said these are opportune settings for the company to expand for the first time since the 1990s.
“We are a tight-knit family, and each of us brings a unique skill to the business. As we listened to the families we serve, we understood that providing funeral services in their community was key to our continued growth as a company,” Schwartz said.
Goldsteins’ Rosenberg’s has been in business for more than 140 years and seen five different generations of funeral directors. The change, in addition to streamlining the brand, is more accurate considering the current makeup of the company’s leadership.
“Unfortunately, there are no active members of the Raphael or Sacks families in the business,” Perice said in the news release. “Most people in the community know of the Goldstein and Rosenberg names, so the change was actually quite natural.”
Goldsteins’ Rosenberg’s has seen a lot of changes in the industry in its long history. In recent years, the company has seen much of its business shift to catering to the burials of interfaith couples and requests for cremation.
“At the end of the day, we are here to provide funeral services with the same empathy and the added conveniences that our families have come to expect,” Schwartz said.
Goldsteins’ Rosenberg’s now operates five locations, all in the Philadelphia area. They are on North Broad Street in the city, Second Street Pike in Southampton, East Butler Pike in Ambler, Fayette Street in Conshohocken and Pacific Avenue in Atlantic City, New Jersey. The company also conducts burials across the nation and in Israel. The company was founded at Morris Rosenberg Furnishings Undertakers in North Philadelphia in the late 1800s. The Goldsteins’ Memorial Chapel was founded in 1944, and the two businesses merged in 1992.