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The Hole Truth at Krispy Kreme

August 31, 2011
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Let them eat -- doughnuts! Krispy Kreme has opened a certified kosher franchise in the heart of Center City Philadelphia.

The new store, located at 41 S. 16th St., opened with considerable fanfare in recent months, greeted by a long line, including, at its front, a man who had been there since 4 p.m. the previous day, 14 hours before the doors opened.

That eager beaver, who works at the Philadelphia Zoo feeding its birds, earned one free dozen of the store's signature original glazed doughnuts for every week for a year. (He did explain that he has no intention or any thought of sharing any doughnuts with the birds.)

During the early times of operation, lines frequently extended out the door. In the weeks since, the waiting time to get to the counter has diminished, but the store remains crowded throughout the day .

The location was the second in the Philadelphia area for the founded-in-1937, Winston-Salem, N.C.-based business, whose cake-style textures are world famous with fans traveling for hours to find a shop to sate their appetite.

A third location opened last week in Collingswood, N.J., its first Jersey outpost.

The company's well-known "Hot Doughnuts Now" sign went up at 7855 Oxford Ave. in Philadelphia's Fox Chase neighborhood last November, with 20 more stores in the works for the Greater Philadelphia area.

While there are over 640 Krispy Kreme locations around the world, the Philadelphia area had been without one since a previous, more wholesale-focused, area franchisee went bankrupt in 2005.

The current franchise company, Dough Nuts for Dough Nuts, LLC, is owned and operated by two Philadelphia natives and cousins, Brian Zaslow, president and managing director, and Keith Morgan, area developer and franchisee.

The two made the decision to have the stores certified kosher by KOA (Rabbi Shlomo Isaacson of Passaic, N.J.). The location at which the products are made is kosher, as are all the raw materials.

Retail-Friendly

The new Center City store is retail-friendly. Not only well-lit and spacious, if features seating and free Wi-Fi. The store also provides an eye-catching visual from the outside; through the window, passersby can see the doughnuts being made by bakers, highlighted by a "glaze waterfall."

Although the company is likely best known for its signature hot Original Glazed doughnut, the Center City store carries a large variety, including relatively unusual flavors, such as dulce de leche and cookies-and-cream.

The store also includes bagels, muffins, sweet rolls, organic oatmeal with specialty toppings: granola, fresh fruit; and a variety of coffees.

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