Roberta E Price, 83, (nee Rubin), July 8, 2014, of Boca Raton, FL, formerly of Philadelphia, PA and Atlantic City, NJ. Wife of the late Harry J. Price. Mother of Sue Lax (Alvin) Rykus, of Boca Raton, Fl., and Jonathan Lax of Philadelphia. Grandmother of Adison Lax, Harrison Rykus, David Rykus and Chase Lax. Sister of Lois Hutkin of Atlantic City, NJ. Aunt of Kenneth Hutkin and Samuel Hutkin. It is with heavy hearts that the family of Roberta E. Price, (aka Bobbye) announce her passing after a long and courageous battle with emphysema. Roberta was born on March 3, 1931 to Anne and Herman Rubin. She was a very well respected business woman in the travel industry and was the senior executive for incentive travel at Rosenbluth Travel in Cherry Hill, NJ. Roberta and Harry traveled the world and had the opportunity to see it all. On many occasions, the entire family accompanied them on their trips which were nothing short of amazing. She was a determined, organized and strong woman who leaves behind many dear friends and a loving family that will miss her dearly.