We are fast approaching the fourth anniversary of the capture of Gilad Shalit, who is being held by the terrorist group Hamas somewhere in the Gaza Strip. The young Israel Defense Force corporal was taken on June 25, 2006, in a cross-border raid when he was a mere 19 years old. The fact that this day comes in the wake...

Here is the bottom line on matters of Middle East public relations: Israel is now perceived as the pariah nation, and the Palestinians and their supporters are the cause of good. This enormous international accomplishment is a marketing professional's dream. As one of those professionals, I want to know everything I can. I want to duplicate it for my clients...